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Multi-sensory marketing is the art and science of engaging our senses holistically. Research demonstrates that if you trigger a response from two of your customer's senses, such as sound and visual, a customer's experience is enhanced and brand engagement is multiplied.
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"Smell is the most powerful of the senses. One scent can reawaken a thousand memories."
Consumers seek out brands that they can emotionally connect with; brands that provide them with a unique and memorable experience.
"Memories recalled by smell are significantly more emotional and evocative than those recalled by sight or sound."
Avery Gilbert, Sensory Psychologist at Monell University
With PremiumScenting you can build on these scent memories, elevating your brand through multi-sensory marketing.
Multi-sensory marketing using scenting stimulates interaction with the consumer in a whole new way, delivering a more emotional brand experience.
"75% of the emotions we experience on a daily basis are affected by smell. Research has shown that we are 100 times more likely to remember something we smell than something we see, hear or touch."
Avery Gilbert, Sensory Pychologist at Monell University