Differentiate your venue in an increasingly competitive hospitality industry
Over half of surveyed patrons said they love their favourite venue due to its ambience – placing multi-sensory cues such as design, fragrance, lighting and music above good service from friendly staff.
Although the effects occur unconsciously, most people are acutely aware of smell and express preferences for environments that are pleasantly scented. Moreover, our recent study found that 91% of respondents said they would be affected by a pleasant smell in a venue.